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Articles tagged with: 4K

The Future of TV is Here: Discover the Sony MASTER Series

Your Guide to 4 New Sony TVs Including the 8K Screen

The Future of TV is Here: Discover the Sony MASTER Series

What if you could watch your favorite movies and TV shows exactly as their creators intended? When film is digitally compressed to fit a television format, picture quality is lowered. But with the Sony MASTER Series, you can see the creator’s ideas as close as they were intended to be seen.

When your favorite shows cut to a cliffhanger, the screen should ideally look like actual pitch black, not a dark gray muddled with the previous image. On these new televisions, that true ink black is possible thanks to innovative OLED technology. And for the first time, the MASTER Series debuts its 8K TV in the Z9G model, with four times more pixels than now-standard 4K images.

Sony describes the MASTER Series as appearing “from lens to living room”, capturing the appearance filmmakers imagined. With brighter colors, darker blacks, and a Netflix Calibrated Mode that tweaks picture settings as you watch, Sony is bringing a new sophistication to watching TV anytime day or night. 

But what makes the Sony MASTER Series different than the flat screen you have at home? Let’s dive into each of the four models to understand which is best for your Austin, TX home.